{"id":3158,"date":"2026-09-17T05:07:02","date_gmt":"2026-09-17T05:07:02","guid":{"rendered":"https:\/\/2026.tissertechnologies.com\/tisserprojects\/redxell\/?post_type=works&#038;p=3158"},"modified":"2026-09-17T05:07:03","modified_gmt":"2026-09-17T05:07:03","slug":"nirakkoottu-creative-direction-visual-identity","status":"publish","type":"works","link":"https:\/\/2026.tissertechnologies.com\/tisserprojects\/redxell\/works\/nirakkoottu-creative-direction-visual-identity\/","title":{"rendered":"Nirakkoottu \u2013 Creative Direction &amp; Visual Identity"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">For <strong>Nirakkoottu<\/strong>, we had the opportunity to shape the creative direction and visual identity for a state-level cultural festival celebrating the talent, spirit, and contributions of ASHA workers across Kerala. The identity was developed to capture the festive and inclusive character of the event while creating a strong sense of community and participation. Through a cohesive visual language, engaging campaign creatives, and carefully considered design elements, we translated the essence of the festival into a vibrant and recognizable identity. Every creative touchpoint was designed to build excitement around the celebration while honoring the people at the heart of the event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Highlights:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Developed the <strong>creative direction<\/strong> for Nirakkoottu 2023.<\/li>\n\n\n\n<li>Created the complete <strong>visual identity<\/strong> for the state-level cultural festival.<\/li>\n\n\n\n<li>Developed a distinctive visual language reflecting the <strong>celebratory and inclusive spirit<\/strong> of the event.<\/li>\n\n\n\n<li>Created campaign creatives to build awareness and engagement around the festival.<\/li>\n\n\n\n<li>Designed visuals that celebrated the <strong>talent, culture, and community of ASHA workers<\/strong>.<\/li>\n\n\n\n<li>Established consistent design elements across different communication touchpoints.<\/li>\n\n\n\n<li>Focused on creating a vibrant, approachable, and memorable festival identity.<\/li>\n\n\n\n<li>Used cohesive visual storytelling to connect the various aspects of the event.<\/li>\n\n\n\n<li>Created campaign materials that helped bring the <strong>energy and spirit of Nirakkoottu 2023<\/strong> to life.<\/li>\n<\/ul>\n","protected":false},"featured_media":3139,"parent":0,"menu_order":7,"template":"","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[]},"work-category":[22],"class_list":["post-3158","works","type-works","status-publish","has-post-thumbnail","hentry","work-category-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.tissertechnologies.com\/tisserprojects\/redxell\/wp-json\/wp\/v2\/works\/3158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.tissertechnologies.com\/tisserprojects\/redxell\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/2026.tissertechnologies.com\/tisserprojects\/redxell\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.tissertechnologies.com\/tisserprojects\/redxell\/wp-json\/wp\/v2\/media\/3139"}],"wp:attachment":[{"href":"https:\/\/2026.tissertechnologies.com\/tisserprojects\/redxell\/wp-json\/wp\/v2\/media?parent=3158"}],"wp:term":[{"taxonomy":"work-category","embeddable":true,"href":"https:\/\/2026.tissertechnologies.com\/tisserprojects\/redxell\/wp-json\/wp\/v2\/work-category?post=3158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}