{"id":3059,"date":"2026-09-03T04:12:55","date_gmt":"2026-09-03T04:12:55","guid":{"rendered":"http:\/\/localhost\/redxell\/works\/k-inam-global-launch\/"},"modified":"2026-09-15T09:51:20","modified_gmt":"2026-09-15T09:51:20","slug":"k-inam-global-launch","status":"publish","type":"works","link":"https:\/\/2026.tissertechnologies.com\/tisserprojects\/redxell\/works\/k-inam-global-launch\/","title":{"rendered":"K-inam Global Launch"},"content":{"rendered":"<p><strong>K-inam Global Launch<\/strong> &mdash; a brand launch for Kudumbashree \u00b7 Statewide launch, Kochi. Delivered in 2025.<\/p>\n<p>The launch needed to land in one moment and still hold up across every touchpoint after it. RedXell ran it end to end: we set the direction, produced the work and stayed with it through delivery, so what shipped matched the brief.<\/p>\n<h3>What we did<\/h3>\n<ul>\n<li>Positioning and naming direction<\/li>\n<li>Identity system &mdash; logo, type, colour and motion<\/li>\n<li>Launch campaign and key visuals<\/li>\n<li>Rollout templates and brand guidelines<\/li>\n<\/ul>\n<p>It shipped on schedule and to standard. Planning something similar? Start an enquiry and we&rsquo;ll take you through the approach, the team and the timeline.<\/p>\n","protected":false},"featured_media":3065,"parent":0,"menu_order":15,"template":"","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[]},"work-category":[24],"class_list":["post-3059","works","type-works","status-publish","has-post-thumbnail","hentry","work-category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/2026.tissertechnologies.com\/tisserprojects\/redxell\/wp-json\/wp\/v2\/works\/3059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2026.tissertechnologies.com\/tisserprojects\/redxell\/wp-json\/wp\/v2\/works"}],"about":[{"href":"https:\/\/2026.tissertechnologies.com\/tisserprojects\/redxell\/wp-json\/wp\/v2\/types\/works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2026.tissertechnologies.com\/tisserprojects\/redxell\/wp-json\/wp\/v2\/media\/3065"}],"wp:attachment":[{"href":"https:\/\/2026.tissertechnologies.com\/tisserprojects\/redxell\/wp-json\/wp\/v2\/media?parent=3059"}],"wp:term":[{"taxonomy":"work-category","embeddable":true,"href":"https:\/\/2026.tissertechnologies.com\/tisserprojects\/redxell\/wp-json\/wp\/v2\/work-category?post=3059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}